Easter is one of the most chocolate-filled times of the year… and we’re so here for it. But if you’re plant-based, lactose intolerant, or simply trying to make more conscious choices, finding a decent vegan Easter egg can feel like a bit of a mission.
The good news? You don’t have to miss out on the fun. From creamy cashew m!lk chocolate to fun seasonal treats, Easter can be just as magical (if not more) when it’s 100% plant-based.
Let’s unwrap all the wonderful reasons to go vegan this Easter—and why your Easter basket deserves a joyfully dairy-free upgrade.
What Makes an Easter Egg Vegan?
First things first—vegan Easter eggs are made without any animal products. That means:
- No dairy (no milk solids, cream or butterfat)
- No eggs (yes, ironic, we know)
- No sneaky additives like shellac (often used to make things shiny, and made from insects – no thanks)
Instead, they’re crafted using plant-based ingredients like cashews, coconut, oat, or almond, plus transparent-trade cacao and natural sweeteners.
In short? They’re just like traditional Easter eggs, only kinder.
Why Go Plant-Based at Easter?
Even if you’re not vegan full-time, Easter is a brilliant time to make a more mindful switch. Here’s why:
🐮 It’s Kinder to Animals
Easter has become a bit of a celebration of all things cute and fluffy—bunnies, chicks, lambs. So, it feels extra right to enjoy treats that don’t come at the expense of animals.
🌍 It’s Better for the Planet
Dairy is a huge contributor to greenhouse gas emissions. By choosing plant-based m!lk chocolate, you’re making a lower-impact choice, without compromising on taste.
🌱 It’s Allergy-Friendly
For anyone who’s lactose intolerant or avoiding dairy, vegan Easter eggs are a dream. They’re easier to digest and often gentler on sensitive tummies (we’ve written a full post on the best chocolate for lactose intolerance – worth a read if you or someone you love is affected).
What to Look for in a Quality Plant-Based Easter Egg
Not all vegan eggs are created equal, so here’s what to keep an eye out for:
- High-quality cacao – ideally transparent-trade or fair trade
- Plant-based milk – cashew, oat, or coconut for creaminess
- No artificial flavours – real chocolate doesn’t need the fake stuff
- Sustainable packaging – bonus points for compostable or recyclable
And most importantly... it should taste amazing. Because no one wants a sad, chalky egg at Easter.
Say Hello to Wonderland Easter Magic
At Wonderland Chocolate, Easter is one of our favourite times of the year. We love creating limited-edition treats that bring joy, spark nostalgia, and taste downright legendary.
We make the most delicious Crème Eggs, with a m!lk chocolate eggshell and creamy vanilla fondant centre… and solid Easter Bunnies that are as adorable as they are tasty.
Our handcrafted, plant-based chocolate blocks are also perfect for Easter:
- Lovely for gifting to loved ones (or yourself!)
- Ideal for DIY Easter baskets
- Perfect for baking and dessert-making
- Or simply to snack on while doing an egg hunt with the grown-up kids
Creative Vegan Easter Gift Ideas
Looking for something a little different this year? Here are a few wonderful plant-based gift ideas to make someone smile:
DIY Easter Basket… fill a reusable basket or box with:
- A box of Easter Bunnies or Crème Eggs or few blocks of Wonderland Chocolate
- Herbal tea or a cute keep cup
- A mini plant or dried flower posy
- A handwritten note or quote card
Bake Something Sweet… use our cashew m!lk choc to whip up vegan brownies or choc chip cookies. Wrap in cute Easter paper for a thoughtful homemade gift.
Send a Chocolatey Parcel… got loved ones far away? Order a few of our Easter products online and have them delivered direct. Easter joy in their letterbox = instant good vibes.
Check out our blog on New Zealand Vegan Gifts That’ll Actually Impress Them for even more inspiration!
Tips for a More Sustainable Easter
We love Easter, but we don’t love the landfill it can leave behind. Here's how to keep things eco-friendly while still going all out:
- Skip the plastic eggs and go for card boxed treats
- Reuse Easter baskets or boxes year after year
- Support local makers and small businesses
- Avoid palm oil and excess packaging
Small swaps = big impact 💚
Final Thoughts: Easter, the Plant-Based Way
Whether you’re fully vegan, testing the waters, or buying for someone who’s dairy-free, vegan Easter treats are a no-brainer. They’re just as indulgent, way more inclusive, and don’t compromise on flavour or fun.
So, this year, fill your basket with something that’s joyful, ethical, and delicious. You’ll be surprised how many people never notice the difference – except to say it tastes even better.
Explore our range of 100% plant-based chocolate at wonderlandchocolate.co.nz and make this Easter one to remember.